Times are changing so fast. The rise of new media has left many print media unloved, and the rise of takeout has made instant noodles a thing of the past.

More and more people find that if they are not careful, they can be abandoned by The Times.

No matter how brilliant, The Times abandon you, will not say hello to you.

10 billion "shoe king" bankrupt

On August 23, 2019, quanzhou Intermediate People's Court issued a notice declaring Fugui Bird Co officially bankrupt. What used to be a brilliant brand of casual wear is now going bankrupt.

Even the children of the founder are reluctant to accept the inheritance, which leaves nothing but $4.2 billion in debt.

Now, the rich bird brand has long been forgotten. But just a few years ago, Fugui Still managed to rank alongside Li Ning as one of China's most famous clothing brands.

In 2013, Fugui Bird successfully went public in Hong Kong. Years of accumulation brewing up this brilliant performance. Listed after the rich bird market value is close to ten billion Hong Kong dollars, for a time unlimited scenery.

Unfortunately, no one can think of, this brilliant will be the rich bird's swan song.

Since 2013, the rich birds have gone from bad to worse.

At first, we missed the e-commerce outlet, and when the e-commerce became big, we not only lost the opportunity for common development, but also suffered from the fierce impact of e-commerce in the rich years of the entity business model.

Then the rich birds began to make mistakes of their own. The wrong distribution model failed to reverse the decline and damaged the brand. Reckless investment will not generate new revenue for the company, but will accelerate the consumption of the company's resources.

In 2016, only three years away from its once glorious moment, Fugui was forced to suspend its trading, completely falling from the altar.

After three more years of stuttering, now comes bankruptcy, and a generation of shoe-kings has fallen.


The Times will not stop

The rich bird from glory to decline, once the success of how much joy, now the failure will be a pity.

In the face of the current of The Times, no matter how dazzling achievements may be fleeting, become fleeting.


Kodak lost out to digital cameras

Back 30 years ago, Kodak was the undisputed champion of the film era, with 90% of the film market and 85% of the camera market.

With a market value of $28 billion thanks to its near-monopoly, Kodak was really lying on its ass.

Ironically, the digital camera that would later revolutionize Kodak was invented by Kodak itself.

As early as 1975, a Kodak technician developed digital cameras. Due to the technical conditions at that time, digital cameras were still in a very early state, which could only be used as a technological reserve and could not be made into products. So the technology was not valued.

By the end of the 20th century, after more than ten years of development, digital cameras gradually mature. Kodak executives, worried about the impact on their dominant market for film cameras, passed on the opportunity.

But Kodak couldn't stop the pace of technological progress or consumer demand for cameras. Kodak's empire collapsed as Canon, SONY and other Japanese manufacturers took over the digital camera business.

In 2003, the harsh reality finally let Kodak wake up, began to fully enter the digital camera market. But at this time kodak already no longer the glory of that year, the belated follow also did not change the outcome.


Nokia collapses on smartphones

Once Nokia was the undisputed leader of the mobile phone market. At its peak, Nokia alone accounted for more than 50% of the market share. Even Apple, which later replaced Nokia, has failed to do so.

However, the good times have gone on for so long that Nokia has lost its sense of smell and is unaware of the dangers that lie ahead.

When Apple introduced the first smartphone, the iPhone, many people realized that it was subverting the mobile phone market.

Despite the flat sales of iPhone generation mobile phones, both the industry and consumers were deeply shocked, countless manufacturers are determined that this is the future development direction of mobile phones, began to seize the time to enter.

Unfortunately, Nokia did not respond. Ironically, it was Nokia that first invented the touch screen, a key component of smartphone interaction.

So, an invisible smoke of war quietly began. As a new generation of mobile phone hegemony, the rise of Apple is bound to topple the previous giants, with Nokia being the first to fall.

Nokia has not been immune to the smartphone onslaught.

Unfortunately, neither the Symbian smartphone nor the Windows Phone, which was later sold by Microsoft, came too late.


The decline of the "home of bicycles in China"

In 2010, with the rise of a riding trend, Wang Qingtuo Town, once neglected as "the hometown of Bicycles in China", once again ushered in its glory. That year, the town produced one eighth of the bikes for the national market.

However, it did not last long.

After 2013, the market demand began to shrink, Wang Qingtuo town ushered in the winter.

Until 2016, a total of 亯 bike, Wang Qingtuo town finally came second in the spring, etc.

Large orders are coming to town, and the factories in the town are busy again. This spring, however, did not last long, even as the capital frenzy brought many factories to their doom.

When sharing a bike hot let an influx of capital market, many new 亯 bicycle business market share or financial strength is relatively weak. So unable to find large bike companies to work for, Wang Qingtuo, a town of reliable quality and limited size, is the alternative.

Decide who you decide, moreover, many decide who decide who owns a bicycle decide to decide on a limited amount of money, and often decide to place an order with only a small down payment. Wang Qingtuo town many factories even in order to grab the business, willing to take great risks to the enterprise mat capital production, hidden trouble buried at this point.

When bike-sharing companies closed one after another, many factories in The town of Wang Qingtuo closed because they could not get their money back. In just one year, more than 500 factories were left with fewer than 300.

From the beginning of becoming "the bicycle town of China", the bicycle factory in Wangqingtuo town has not been able to change the small workshop type of production. Although hitchhiked on the development of two times, eventually was abandoned mercilessly by the trend of The Times.

Whether enterprises or individuals, if not keep up with the pace of The Times, will be abandoned mercilessly by the trend of The Times.

At the same time, many individuals are also facing the risk of being abandoned by The Times.

When Nokia's mobile phone division was acquired by Microsoft, there was a big layoff immediately. Many Nokia engineers have had to look for new jobs, only to find out at the interview stage that their skills are no longer up to date.

Because nokia's working conditions were so comfortable, these employees spent decades doing the same job without learning any new skills.

When Nokia collapsed, they found themselves abandoned by The Times.

Coincidentally, there was a story in the news last year about a toll booth operator. When she was fired from her job, she found herself, at 36, unable to do anything but collect fees.

The tide of The Times is rolling on and won't stay for anyone.

No matter enterprises or individuals, what they can do is to keep up with the pace of development of The Times. Only in this way, can they avoid being abandoned by The Times.